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This web site states the following, "We believe that schooling your horse or pony should be fun and rewarding, and that everyone should be able to benefit from top trainers." We noticed that the web site also stated " Sound Schooling provides affordable and inspirational audio downloads for riders, designed to be listened to on your MP3 player." It also said " Its as if you have a trainer with you whilst you ride - an expert in your ear! Plus, exciting new non-ridden downloads plus music to ride to from Tom Hunt are also now available." The header had audio riding lessons as the highest ranking optimized keyword. It is followed by ipod riding lessons, sound schooling, and audio lessons which isn't as ranked as highly as audio riding lessons. The next words soundschooling.com uses is riding lesson. audio lesson was included and might not be seen by web crawlers.